When it comes to creating your next ad campaign or marketing strategy, it is important to think about the average consumer’s intelligence. It is important to create the right kind of ad campaign so as to avoid any issues with Federal Trade Commission (FTC). It is important that you are within the FTC advertising regulations. To the FTC advertising compliant, it is important that you know the rules when it comes to truth in marketing and advertising. The three major rules include the following:
- The advert that is being made will need to be truthful and lack and non-deceptive info.
- As the advertiser, you will need to have evidence to back up any claims.
- The advertisement cannot be unfair.
As an organization, if you follow the rules above, one will be FTC advertising compliance and will not face any issues from the FTC. It might sound simple, but the reality is that complying with the rules nowadays is not that simple. The main problem will come in fully comprehending how FTC defines their rules and regulation when it comes to your advertisements. There are additional laws that need to be applied when it comes to ads on specialized products, such as credit, 900 telephone numbers, and consumer leases. Most states will also have their type of protection laws for ads within their states.
What Makes an Advertisement Deceptive?
According to the Federal Trade Commission, an advertisement or market company will be deceptive if it omits or contains information that is:
- If the information is going to mislead clients under the circumstances
- The material is important or the consumer’s decision to buy or use the product.
The advertisement can also be unfair. This can be if the business practices will cause or lead to consumer injury that is unavoidable.
What Ads Does FTC Mainly Focus on?
In most cases, the Federal Trade Commission will pay attention to:
- An advertisement that contains material concerning health or safety.
- Advertisement that contains material that would suggest trouble when it comes to evaluating them
- An advertisement that has subjective claims when it comes to the consumer judging for themselves.
What Are Some of the Penalties That One Can Face for False or Deceptive Advertisement?
If you are not FTC advertising compliance, the type of penalties that one will face will mainly depend on the nature of the violation. Some of the remedies that FTC imposes include:
- Cease and desist orders
- Civil penalties, monetary remedies, and consumer redress.
- Corrective advertising, information remedies and disclosures.
With the following information on FTC advertising compliance, one will be able to know what si required of the as a company. It is important to be in touch with an FTC attorney so as to get the best guidance and advice on FTC regulation compliance.